Cellular Energy & Bone Support Complex Capsules

Why This Is Not a Conventional Calcium-Based Bone Formula

Many traditional bone-health supplements are built around:

Calcium + Vitamin D

This formula takes a different approach.

Instead of making Calcium the central ingredient, it uses Vitamin D3 + Vitamin K2 MK-7 + Magnesium to create a more streamlined bone-nutrition foundation.

For brands, this provides a way to participate in the established Bone Health category without simply launching another conventional Calcium + D3 formula.

The distinction is not that a calcium-free approach is inherently “better.” The point is that:

The formula uses a different bone-nutrition architecture.

That difference creates more flexibility in product positioning and portfolio development.

D3 + K2: The Familiar Bone-Nutrition Foundation

25 mcg / 1,000 IU of Vitamin D3 and 120 mcg of Vitamin K2 MK-7 establish the most familiar part of the formula.

Vitamin D supports normal calcium absorption and bone health, while Vitamin K provides a complementary bone-health component.*

From a commercial perspective, D3 + K2 also gives the product an ingredient combination that consumers and distributors already recognize.

For brands with an existing Vitamin D or D3 + K2 range, that familiarity can reduce the amount of consumer education required when introducing a more differentiated SKU.

Magnesium: Supporting Mineral Nutrition

Each capsule provides 48 mg of Magnesium from magnesium bisglycinate.

Magnesium broadens the formula beyond a basic D3 + K2 combination and adds a familiar mineral component to the overall daily-wellness concept.*

In this product, Magnesium is best understood as a:

Supporting Mineral Component

rather than the primary product story.

This keeps the ingredient hierarchy clear and allows D3 + K2 to remain the nutritional foundation.

Where PQQ Fits in the Formula

Each capsule provides 10 mg of PQQ Disodium Salt.

PQQ does not need to be presented as another bone-health ingredient.

Its role is different.

PQQ gives the formula an additional:

Cellular Energy / Cellular Wellness

angle, helping the product stand apart from conventional D3 + K2 formulas.*

From a brand-positioning perspective:

D3 + K2 provide familiarity.
PQQ provides differentiation.

This allows the product to retain a clear Bone Nutrition identity while adding a more distinctive Cellular Wellness story.

Two Established Categories, One Differentiated SKU

One of the strongest commercial aspects of this formula is that it naturally sits between:

D3 + K2 Bone Nutrition × Cellular Wellness

Compared with a standard D3 + K2 formula, PQQ gives the product a less conventional point of differentiation.

Compared with a PQQ-only product, the D3 + K2 foundation gives consumers and distributors a more familiar starting point.

For brands, this means the formula can work as:

• A differentiated extension of an existing D3 + K2range
• A Bone HealthSKU with a broader wellness story
• A bridge between Healthy Agingand Daily Wellness
• A way to introduce Cellular Wellnesswithout building the product entirely around a specialty ingredient

The value is not simply “more ingredients.”

It is the ability to connect two established product directions in one clearly structured formula.

A Simple Once-Daily Format

The product is designed around:

1 Capsule Daily · 60 Capsules · 60-Day Supply

The once-daily format is straightforward to communicate and gives each bottle a clear two-month supply.

For brands, this can work well across:

E-commerce · Health Retail · Pharmacy · Subscription Programs

where simple serving instructions and clear supply duration can support easier pricing, product-page communication, and repeat-purchase planning.

Ready Stock & Private Label

This product is currently available from stock, with trial orders starting from 100 bottles for market testing.

If the established formula, dosage, and positioning already fit your target market, Hekona can support private labeling with your own:

Branding · Label · Packaging

Brands can first evaluate:

Product Positioning · Target Pricing · Packaging Direction · Consumer Response · Channel Acceptance

before scaling into larger private-label orders or moving into custom development.

Need a Custom D3 + K2 or Bone Wellness Formula?

If the established formula does not fully match your product concept, custom development can be reviewed.

Possible adjustments include:

Vitamin D3 Level · Vitamin K2 MK-7 Level · Magnesium Level and Form · PQQ Level · Complementary Nutrients · Daily Serving · Capsule Size · Bottle Count · Packaging Format

Final MOQ depends on:

Formulation Requirements · Raw-Material Availability · Supplier Minimum Purchase Quantities · Active Ingredient Levels · Capsule Capacity · Packaging Specifications

Regulatory requirements for Vitamin D, Vitamin K, PQQ, and bone-health structure/function claims vary by market. Final formulation, labeling, and marketing language should therefore be reviewed according to the intended country of sale.

Building a Bone Health or Healthy Aging Product Line?

Tell us your:

Target Market · Product Positioning · Sales Channel · Packaging Requirements · Expected Order Quantity

Hekona can review whether the established Cellular Energy & Bone Support Complex formula or a customized version is the better fit for your brand.

*Final claims, ingredient suitability, and label language should be reviewed according to the applicable regulations of the target market.