We have a robust R&D team of over 30 members, led by a Chief R&D Officer with more than 20 years of research and development experience. The team includes a dedicated product research and design unit of over 10 specialists. Grounded in an understanding of global market macro-trends, we focus on capturing consumer-driven macro-trends, which is critical for long-term product selection. Our research is conducted across the following key dimensions.
Consumer preferences and habits vary significantly across markets, necessitating targeted research.
Consumers are highly informed, regulations are stringent, and e-commerce channels are mature. Our R&D focuses on clean label, plant-based solutions, and personalized nutrition.
Key Hotspots: Plant-based supplements (e.g., plant-derived collagen), herbal/TCM-inspired formulas, targeted probiotics/prebiotics for specific functions, sports nutrition & weight management, women’s wellness, and mood & stress support.
While health consciousness is evolving, e-commerce growth has been explosive in recent years.
Key Hotspots: Established, easy-to-understand categories like basic vitamins/minerals/protein, probiotics, and beauty-enhancing supplements. Products well-suited for promotion via content-driven e-commerce platforms like TikTok.
Customs import/export data from key countries.
Mordor Intelligence、Euromonitor Purchasing comprehensive market reports and forecasts from providers like Mordor Intelligence and Euromonitor.
Analyzing real-time sales data, user reviews, price trends, and content popularity on e-commerce and social commerce platforms like Amazon and TikTok Shop to gain direct consumer insights.
Guided by robust data-driven insights, we achieve targeted innovation—never developing products based on subjective assumptions. By synthesizing extensive research, we precisely align with the distinct consumption habits of each target market, enabling accurate audience segmentation and solutions tailored to specific wellness occasions such as sports performance, sleep support, liver health, and mood management. We then advance formula development—incorporating recognized herbal ingredients and botanicals validated in respective markets—and innovate delivery formats, ultimately providing clients with stronger support for product storytelling and market communication.
We launch over 500 new formulations annually—a key competitive advantage and a testament to our dynamic R&D capabilities.
